Dare! is Daan de Raaf.
I have a history of being the odd one out in any of the organisations I worked for, but never being out of place. I have been a very commercial focused person among scientists during my 3 year academic research period at the Erasmus University Rotterdam. I was a communication professional among management consultants during 5 years of change management.. I was 11 years the brand & business consultant in a creative communications agency. The connecting thread has always been the drive to link brands to the organisation, to link communications to behaviour change.
Characteristic for my approach is finding the right balance between rigour and imagination.
I have a PhD in Business Science on the doctoral thesis titled:
Protecting brands : how to respond on adverse brand publicity
I have a history of being the odd one out in any of the organisations I worked for, but never being out of place. I have been a very commercial focused person among scientists during my 3 year academic research period at the Erasmus University Rotterdam. I was a communication professional among management consultants during 5 years of change management.. I was 11 years the brand & business consultant in a creative communications agency. The connecting thread has always been the drive to link brands to the organisation, to link communications to behaviour change.
Characteristic for my approach is finding the right balance between rigour and imagination.
I have a PhD in Business Science on the doctoral thesis titled:
Protecting brands : how to respond on adverse brand publicity