There are 3 main reasons for the astonishingly high 70% failure rate of all business change initiatives:
Many managers and professionals use wrong mental models of how people make decisions, change their behaviour and generally live & love. We still tend to work from think feel do kind of models in communications. Or from the unfreeze change refreeze models in change. Many of those models put way too much emphasis on the rational brain and focus too little on the emotional non-conscious cognitive processes.
There is also insufficient understanding of the passions, fears and barriers of people impacted by the change. Insights in the target audience are necessary to inspire change or to circumvent pitfalls.
Add to this the gap between the strategic vision and a successful programme implementation and the lack of a change management model and tools to bridge that gap. The process how to inspire people to change their behaviour is as important as the vision and the content.
Dare! will help you to challenge your current strategy and build a revised one by means of 3 pillars:
Many managers and professionals use wrong mental models of how people make decisions, change their behaviour and generally live & love. We still tend to work from think feel do kind of models in communications. Or from the unfreeze change refreeze models in change. Many of those models put way too much emphasis on the rational brain and focus too little on the emotional non-conscious cognitive processes.
There is also insufficient understanding of the passions, fears and barriers of people impacted by the change. Insights in the target audience are necessary to inspire change or to circumvent pitfalls.
Add to this the gap between the strategic vision and a successful programme implementation and the lack of a change management model and tools to bridge that gap. The process how to inspire people to change their behaviour is as important as the vision and the content.
Dare! will help you to challenge your current strategy and build a revised one by means of 3 pillars:
- Science
- Insight
- Change management
Science
Dare! works from deep scientific understanding based on the newest insights of how people make decisions and how behaviour can be influenced. Inspired by research in Psychology, Sociology, Neural sciences and Behavioural economics. Translated, tested and proven in practice. Dare! has a link with The Rotterdam School of Management, Department of Marketing Management.
Insight
Dare! believes it’s better to listen to what people do then to what they say. Many research techniques focus mainly on conscious rational cognitive processes. As 95% of cognitive activities with regard to decision making are non-conscious and emotional, people can only to a very limited degree explain why they did what they did, they are very bad predictors of their future behaviour and are very untrustworthy reporters on the impact of communications and other stimuli.
Dare! has the knowledge of innovative research methods that use implicit measures or are based on observation. We help help clients to gain relevant and inspiring insights in their target audiences. Insights are at the root of effective behavioural change.
A good insight is like a refrigerator…as soon as you look into it, a light comes on.
Dare! has the knowledge of innovative research methods that use implicit measures or are based on observation. We help help clients to gain relevant and inspiring insights in their target audiences. Insights are at the root of effective behavioural change.
A good insight is like a refrigerator…as soon as you look into it, a light comes on.
Change management
Transformation needs to be managed. However not by means of planning & control.
It is all about creating a framework within which people can move freely to the shared goal.
It is all about creating Energy & Direction for behavioural change and believe and trust in self-organisation.
We have practical tools and techniques proven in practice to accomplish this.
It is all about creating a framework within which people can move freely to the shared goal.
It is all about creating Energy & Direction for behavioural change and believe and trust in self-organisation.
We have practical tools and techniques proven in practice to accomplish this.